Do you love the way your website looks, but find that no one is staying long enough to read your articles? Or maybe you’ve spent time creating an ad, but it’s expensive to run and conversions aren’t where you had hoped they would be. Are you finding that your social media posts aren’t receiving comments or any engagement at all? This could be the result of boring, generic or uninformative content. With just a few upgrades, better content on your website, social channels and ads can help to increase your results and give you a stronger online presence.
NEWSLETTERS
Content is what makes up a newsletter – from photos to articles to tips and more. If your content is not engaging or creative, it will be read and ignored by your subscribers. Better content will create a more engaging newsletter, helping to gain and keep your subscribers.
SOCIAL PRESENCE
Social media is such a fast-paced, ever-changing media and in order to get noticed, your content has to be worth reading. Content for social media takes thought and creativity, but should also be informative and ensure your readers take something away from each post. By publishing better content on social media, you will have a greater social presence as a whole.
WEBSITE SEO
Better content means better keywords and better keywords increase your chances of showing up in searches. SEO or Search Engine Optimization is how well your site is created and how good your content is according to Google’s standards, so if you have better content on your website, chances are your SEO will be better as well.
LOWER COST PER CLICK
If you use Google Ads, better content on your website can help to lower your cost per click. Better, more engaging content will improve your quality score and this, in turn, lowers the cost. It’s a win-win situation.
CONVERSIONS
If the content on your website, on your social media and on your ads is more engaging, informative and creative, it is more likely that your conversion numbers will grow. Content is the reason people will click on your website or ads and will then lead your readers to the contact page or a form to fill out. It’s a trickle-down system that all begins with great content.
Of course, better content does not happen overnight. It will take time to figure out which keywords work best for your industry, to come up with creative content that engages your readers and to discover what type of article gets you noticed. In the end, striving to have better content will help your business to have a stronger online presence.