2020 is here, and now it’s time to build on the successes of last year! The best way to do that is to set goals and make a plan. What exactly should you be setting? Let’s take a look.
From controlling all of your Facebook Ad campaigns, all the way down to seeing how many followers you have, the power of Facebook Business Manager cannot be understated. If you’re not using this tool, this is the first thing that should be on your list. Head to https://business.facebook.com/ and get yourself set up.
Take a look back at your results from last year, and compare them to industry averages. Review key metrics (here’s what you should look at!). How are you looking? If you’re well above, it’s time to optimize. Not sure how to optimize? Get in touch with us!
When you built your website, it served a certain purpose. Does it still serve that purpose? Does that purpose still align with your business goals and vision? How is your site ranking organically? Does it compare to your competitors? Look at your website and ask yourself these questions. A website isn’t a static piece of marketing. It’s a constantly changing tool that should evolve over time. Like us.
How does your social media strategy look? If you don’t have one, it’s time to make one. Look, you can make cookies without a recipe, and you can definitely run social media without a strategy, but doesn’t it taste better when you know what you’re doing? Still not sure how to build that recipe? Check out the upcoming StanceWise workshop on Instagram for Business 2020!