If we’ve learned anything over the last year and a bit, it is that online presence is more important than ever before. While many see the benefits of e-commerce and social media marketing, the luxury of delaying action is long gone. Considering the prospect of building or redesigning your website and then marketing it online through paid ads, social media, and content writing can be daunting, which is where we come in.
Since 2000, we’ve worked with various businesses in many different industries throughout Canada, and we’ve learned a lot while working to make sure that our clients’ businesses are successful. With our Encompass Managed Marketing service, we leverage the strength of our entire team giving your business a holistic approach to digital marketing.
So, “what exactly is managed marketing?”, you might be wondering. Managed marketing means that while you’re running your business, we work with you to make sure that your business is seen online where you want to be seen. Is your target audience on Instagram? We can meet them there. Or maybe you want to rank higher on the Google search results page. We can help with that, too.
Our Encompass program works with your goals, allowing us to craft the assets that you need to be visible where your audience is. What’s included on a monthly basis? Check it out:
- Social Posts
- Website Ad Design
- Google Ads
- Visual Ad Campaign
We’ve learned over the years that when it comes to digital marketing, there are two things that are supremely important; content, and consistency. With our Encompass program, we ask you to choose a subject or an initiative. From that initiative, we talk to you about focus and then drill down to the exact message you want to deliver to your audience. From there, we research and write an article, giving your website keywords and information for Search Engine Optimization (SEO). Then, using that article, we create social media posts, a visual ad campaign that will run on either Facebook or Google, as well as graphics for your site, and Google/Facebook ads.
Another thing we’ve learned over time is that it’s also important to be flexible. While we feel that the Encompass program works for many small businesses, we know that not everyone’s needs are the same. Do you like what you’re seeing but want to know how we can make it fit for you? Reach out! We’d love to discuss it with you!