You may have seen this term on your travels through the internet. A lot of digital marketing agencies have the Google Partner logo at the bottom of the website, or in the signature of their emails, and it probably has you wondering what it is. Is it something that can make a difference in your Google Ads spend and success, or is it more akin to becoming ordained on the internet?

The first thing to know: what is a Google Partner? You can check out the Google Official Meaning here. We like to say:

That might sound all well and good, but what it really comes down to is, what’s in it for you?

Well…

First up, we’re certified, which means our employees have been tested by Google, and they are also certified. Certifications remain current through extended training provided directly from Google. This way, we can get you the best results in pay-per-click advertising, and the Google Ads Network.

Setting up and using Google Ads can be fairly simple. Setting it up and using it properly, and ensuring you’re using the right features and not overpaying takes time. We’ve put that time in, so we can handle negative keywords, split testing, or the Google Display Network so that you can continue doing what you do best: Run Your Business.

With near constant changes to Google Ads, you need an agency that is going to stay on top of the trends. With consistent training on changes directly from Google, as well as our day to day hands-on experience, we’ve got you covered. Working with a Google Partner helps you feel secure in knowing that your campaigns are in the right hands.