Google Ads Annual Review Now that your new year is underway and everything is starting to run smoothly again after the chaos of the December holidays, it’s a perfect time to take a look back and see just how successful your Google and Facebook Ads were in 2019! To find out your success, you’ll need…
Planning for 2020 2020 is here, and now it’s time to build on the successes of last year! The best way to do that is to set goals and make a plan. What exactly should you be setting? Let’s take a look. Facebook Business Manager: From controlling all of your Facebook Ad campaigns, all the…
What To Do At Year-End With December in full swing and the holidays coming up around the bend, it is time to consider year-end. There are things that are part of most business year-ends, like accounting, and financials, but there are some things that get forgotten. Maybe we’re a bit biased, but we think that…
Holiday Marketing Checklist If you’re a sports fan, you may have heard the saying “Trust the Process”. While it’s shown up in books and popular culture a handful times over the last few decades, it’s most recently and arguably most popular iteration was made popular by former Philadelphia 76ers General Manager Sam Hinkie. Hinkie preached…
Local Service Ads Are Here! We are super excited about a recent addition to the Google Advertising platform that has finally made its way to Canada. Local Service ads simplify the process of getting leads from advertising in a few service-based industries (currently limited to HVAC, Plumbers, Electricians, and Locksmiths in Canada – with more…
Hallowe’en Social Media Tips and Tricks Most of us know that when a holiday comes around, we need to make a post for it. We like to call those “Gimme’s”. But in today’s day and age of social media, sometimes we need to step our game up. There are a couple of holidays that give…
Four Things You Should Be Doing on Social Media(And Three You Shouldn’t) Social media has become imperative for businesses to thrive in today’s landscape. There are a lot of things you can do to make sure it has the best impact possible for you and your company. While the rules can often change, and nothing…
5 Facebook Tips For Your Business When it comes to social media, and Facebook specifically, it’s likely not going anywhere anytime soon. Businesses all around the world are taking advantage of its marketing power and reaching their audience where they are. With changes to the Facebook algorithm in early 2018, businesses are a distinct DISadvantage…
What Is Your Social Media Strategy? “Strategy is the highest level of a plan” ― Fritz Shoemaker When it comes to running your business, you need to have a plan. From securing initial funding to managing your day to day operations, running a business without a plan or strategy is a straight path to spinning…
3 Questions to Ask Before Posting on Social Media In this digital age, social media posts are current for five minutes and then quickly become “old news”. It is important to get your message out fast and on time so that your audience gets relevant information. But WAIT. Before posting, you need to be aware…