Holiday Marketing Checklist

Holiday Marketing Checklist If you’re a sports fan, you may have heard the saying “Trust the Process”. While it’s shown up in books and popular culture a handful times over the last few decades, it’s most recently and arguably most popular iteration was made popular by former Philadelphia 76ers General Manager Sam Hinkie. Hinkie preached…

Local Service Ads Are Here!

Local Service Ads Are Here! We are super excited about a recent addition to the Google Advertising platform that has finally made its way to Canada. Local Service ads simplify the process of getting leads from advertising in a few service-based industries (currently limited to HVAC, Plumbers, Electricians, and Locksmiths in Canada – with more…

5 Facebook Tips For Your Business

5 Facebook Tips For Your Business When it comes to social media, and Facebook specifically, it’s likely not going anywhere anytime soon. Businesses all around the world are taking advantage of its marketing power and reaching their audience where they are. With changes to the Facebook algorithm in early 2018, businesses are a distinct DISadvantage…

Google Partners

Google Partners You may have seen this term on your travels through the internet. A lot of digital marketing agencies have the Google Partner logo at the bottom of the website, or in the signature of their emails, and it probably has you wondering what it is. Is it something that can make a difference…

selling in the social media age

Selling in the Social Media Age

Selling Doesn’t Work   …the way it used to. The idea of a commission-based, pushy salesman trying to sell, upsell and cross-sell on products you have a dubious need for, is becoming a thing of the past. Big box stores use it as a benefit and point of pride that their sales staff “doesn’t work…

newsletters

Are Newsletters Dead?

In short, the answer is No! In 2018, over 20 billion emails were sent each day. This means that information through email is still opened, still read and definitely still seen. However, in order to make sure your newsletters are made up of great content and value for your viewers, there are a few things to keep…