When it comes to social media, and Facebook specifically, it’s likely not going anywhere anytime soon. Businesses all around the world are taking advantage of its marketing power and reaching their audience where they are. With changes to the Facebook algorithm in early 2018, businesses are a distinct DISadvantage when it comes to organic reach, meaning less people are seeing your content when you aren’t paying to promote it. So what can you do? Read along; We’re going to give you five things you should be doing to enhance your business’s Facebook presence.
When you start your Facebook business page, you’ll be given a randomly assigned URL usually ending with some letters and numbers. Once you hit 25 likes, you can choose your own Vanity URL like “facebook.com/ThisIsMyBusiness”. Do this as soon as you hit 25. You can later promote your page better using this URL!
When people come to your Facebook page, they want to know more about you. Make this easy for them by filling in as much information on the About page as possible. Your website should be listed, as well as any other social media links, your business hours, your address, and your phone number.
Facebook contests are a great way to help increase engagement on your page. Whether your page is just starting out or you’ve already built a following, there is a contest that you can run.
This may seem a bit silly, but posting routinely on Facebook is probably one of the more important tips we can give you. When people come to your Facebook page for the first time, they usually look first to see what your business hours are, and second to see when you last posted. If your posting is inconsistent, there’s a chance you may lose a potential customer.
With the 2018 changes to the Facebook algorithm, businesses are a disadvantage. Mark Zuckerberg said as much when the change happened. This makes Facebook for businesses a ‘pay to play’ game. Get comfortable with Facebook Ads, and how it works. Putting some money into a Like Campaign, or targeted advertising on Facebook can work wonders for your brand.