Professional Web Site Design Company in Moncton and Halifax

Web site traffic analysis is the key to increasing your web site conversion rate (and thus increasing your return on investment). Understanding what your viewers are doing within your web site can lend great insight on how you can better speak their language and convert them to customers.

How effective are the calls to action on your web site? Does the content of your web site effectively convey your products' and services' strengths and benefits? Are your visitors finding the information they need in order to feel comfortable in moving to the next step in dealing with your company?

Without proper analysis and understanding of these basic concepts, your web site is essentially "shooting from the hip". The internet is the only marketing medium in the world that allows you to see real-time how your potential customers interact and receive your messages.

Answering questions such as:

• What pages are people arriving on your site?
• What pages are people looking at once they get to your web site?
• How long are people staying on your web site and on each individual page?
• What percentage of visitors is responding to a call to action?
• What percentage of visitors is "bouncing" (leaving your site without clicking on any other pages)?
• What call to action is generating the highest click through (in the case of multiple links/buttons to a single page)?
• On what pages are people leaving your web site?
• How often are people returning to your web site?
• From what geographical area are your visitors from (broken down by province/state and city, not just country)?
• What keywords are people using to find your web site?
• Where are your visitors coming from? What search engines? Which referring links? How much direct traffic?
• What percentage of new visitors to returning visitors do you have?

The key to successful marketing is taking action on the information you learn. Just knowing this information (as great as it is to know) will not help you. It is the actions you take as a result of this knowledge that counts! By using the previous months and years of data as benchmarks, you can easily see how your marketing dollars spent are working for you.
Today, a company’s web site usually is the focal point of most of its marketing. With proper tracking controls in place, you can track the effectiveness of your other marketing initiatives.

For instance, you decide you want to invest in a pay per click marketing campaign. To maximize the return on investment of this marketing campaign, we can segment the traffic from these campaigns and answer the questions specifically for this traffic profile. In other words, out off all the traffic that arrived at your site via pay per click, what pages are they looking at, how long are they staying on your site, what percentage of these visitors are "converting" (taking the desired action such as filling out a "request a quote" form, purchasing an item if shopping is enabled, downloading white pages or demos etc.).

Even traditional marketing can be tracked via unique domain names, landing pages and phone numbers. You provide unique domain names and landing pages for yellow pages ads, radio ads, newspaper ads, magazine ads and all can be tracked to understand the value this traffic is generating for you.

Unique phone numbers (a phone number only advertised on your web site) is a great way to see how many people are calling your business after viewing your web site. Many companies are surprised at the amount of phone traffic they get from people that first visited their web site!

Would you like to see how you can turn your web site into a "sales and lead generating machine"? We would love to show you how your web site can reach new heights in efficiency and create new business opportunities you never knew existed.

Contact us today, you won't be sorry!