Pay per click marketing is a search engine marketing technique
that requires you to pay a fee each time someone clicks on an ad
you have placed in a search engine's sponsored section
(usually at the top and/or right of search engine results).
Depending on the keywords and key phrases you have selected to
appear under and the amount of competition marketing under the said
keywords and key phrases, the cost per click will vary. The more
you are willing to pay for a click, the higher up your ad will
appear. The main providers of pay per click services are Google
Adwords, Yahoo! Search Marketing and Microsoft adCenter.
There are many benefits that pay per click services can
provide:
- Instant results allowing your business to show up in search
engines immediately.
- Highly targeted marketing allowing you to reach only those
searching specifically for your products and services.
- Never exceed your budget with daily and monthly budget
controls.
- Ability to target geographical areas so you only pay for
traffic that is within your service area.
- Detailed tracking. You can see exactly what your pay per click
traffic is doing on your site and track conversion rates. Knowing
the value you are getting from your ad traffic allows you to make
adjustments and see the results!
Connetik internet marketing professionals have both the experience
and expertise to ensure your success in pay per click marketing
campaigns.
Our pay per click management services include:
- Pay per click marketing strategy development
- Keyword research and development
- Design and development of custom landing pages specific to
selected keywords for highly relevant content that speaks directly
to the searcher
- Pay per click ad development/creation
- Integration into web statistics for metrics and tracking
(Google Analytics)
- Customizable detailed reports
- Monthly testing and adjusting to continually improve quality
(that’s right, quality - not just quantity) of your pay per
click marketing results
Contact us
today to find out more on how we can execute a pay per click
marketing campaign for your business that will bring you highly
qualified leads and sales!