What would it mean for your business if your website was consistently on the first page, or even in the top three listings when someone searched for your products and services? Getting your website ranking here (on the left-hand side of the search results) is called “organic” search engine marketing.
SEO (Search Engine Optimization) is generally the number one concern most businesses have when thinking about their internet marketing. Because of the volume of people who search online for products and services (when was the last time you picked up a phone book?) the potential ROI (Return on Investment) for SEO is usually extremely high.
Because of the nature of SEO, and especially in a competitive landscape, Search Engine Optimization is not a “one time event” or action. Yes, while it’s true that a website can be built “search engine friendly”, there is usually some fine print involved with this statement. WordPress, for instance, has many SEO plugins available to help make your website more optimized, but if you want your website to be first in the search for any other keyword than your business name (or some long, convoluted keyword string), there are a large number of activities that need to be completed properly.
Even little things like “how often your website is updated” can affect your rankings. Our InSite Managed Internet Marketing Program has a major component dedicated to SEO and SEO-related activities.
Frequently Asked Questions Relating to SEO:
How much does SEO cost?
There is no real simple answer for this. The cost will depend on the keywords you are trying rank high for, the geographic areas you want to rank high in (do you want to rank high all over Canada, or just your city/town), how many competitors there are fighting for the keywords you want, etc. You can expect to pay monthly for SEO as it is not a one time service.
Can you guarantee first spot in Google
The answer to this is always NO! There are many companies out there that guarantee the “first spot in Google”. If you read the small print, you will see that this is usually restricted to your business name searches, or long keyword strings that no one actually searches for.
We have very high success rates with local search engine optimization for our clients and consistently get first page, top three spots with our InSite Program. These rankings can change at anytime as search engines tend to change their ranking algorithms frequently. This is another reason that SEO companies can’t, and should not guarantee first page first position rankings!
What is the difference between SEO and PPC?
“Search Engine Optimization” is the act of optimizing your website to rank high in search engines such as Google, Yahoo and Bing for certain keywords and key phrases. This is call “organic” results and are the results that take up the majority of your screen (the big area on the left-hand side.
PPC stands for “Pay Per Click”. These are ads that get shown based on keyword searches (just like organic SEO), however these ads are paid for. Each time someone clicks on these ads, the owner will pay a certain amount (the amount varies on a number of factors). The PPC results are usually the right-hand column of your search engine results and sometimes the top three or bottom three spots on the left-hand side (they are usually tagged as “ad” in the top corner of the result).
Does owning multiple domain names help SEO?
Currently, there really is no benefit (In relation to SEO) to purchasing multiple domain names and forwarding them to your website. There are a few exceptions such as if the domain name belonged to a previous website that was well optimized but no longer exists (you could use 301 redirects).
There are some benefits to owning multiple domain names not related to SEO – such as using them for micro marketing campaigns or to block a competitor from purchasing them and using them.