SEO (Search Engine Optimization) is generally the number one concern most businesses have when thinking about their internet marketing. Because of the volume of people who search online for products and services (when was the last time you picked up a phone book?) the potential ROI (Return on Investment) for SEO is usually extremely high.
Even little things like “how often your website is updated” can affect your rankings. Our InSite Managed Internet Marketing Program has a major component dedicated to SEO and SEO-related activities.
Frequently Asked Questions Relating to SEO:
How much does SEO cost?
Can you guarantee first spot in Google
We have very high success rates with local search engine optimization for our clients and consistently get first page, top three spots with our InSite Program. These rankings can change at anytime as search engines tend to change their ranking algorithms frequently. This is another reason that SEO companies can’t, and should not guarantee first page first position rankings!
What is the difference between SEO and PPC?
PPC stands for “Pay Per Click”. These are ads that get shown based on keyword searches (just like organic SEO), however these ads are paid for. Each time someone clicks on these ads, the owner will pay a certain amount (the amount varies on a number of factors). The PPC results are usually the right-hand column of your search engine results and sometimes the top three or bottom three spots on the left-hand side (they are usually tagged as “ad” in the top corner of the result).
Does owning multiple domain names help SEO?
There are some benefits to owning multiple domain names not related to SEO – such as using them for micro marketing campaigns or to block a competitor from purchasing them and using them.